Shenandoah Valley Content Strategy Report

The Shenandoah Valley Report – Content Strategy Project

Module 7 – Content Strategy with Professor Phillip Simon

Delivering on an RFP.

In this post, I am sharing my final project for my Content Strategy Class. The professor asked us to select one of three Requests For Proposals (RFP) public website solicitations and develop a content strategy for the organization. One of the options was for the Shenandoah Valley Tourism Partnership. Since this was relatively close to home, I thought it would be a fun way of learning more about my Virginian neighbors to the west.

The Shenandoah Valley Tourism Partnership (SVTP) was seeking proposals from qualified firms to design and support a professional, user-friendly website at It is SVTP’s desire to improve the functionality, content and look of the existing website in an effort to provide assistance to visitors, group tour operators, wedding planners, the media and other groups interested in exploring the Shenandoah Valley.

During the process, I combined the many new things I learned about content artifacts, content design, and management and compiled a very thorough document outlining an approach I feel would be beneficial to the organization. It was ironic, that I recommended SVTP make their website more transactional, as that was the complete opposite advice I offered the city of Belfast in a previous project. What can I say? Different clients have different needs. It was interesting to explore the region and look forward to visiting myself this summer now that I am an expert.

Download and see the full report embedded below.

Shenandoah Valley Tourism Partnership Content Strategy Report .PDF


Content Strategy cover


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